Trademark Guidelines


Trademark Usage
Trademark Definitions
Trademark Guidelines
Apollo Marks Inventory
Domain Names

Trademarks and service marks (collectively known as marks), when properly used, are legally protected indefinitely. The improper use of a mark can cause it to become diluted or regarded as generic, thereby causing the mark to lose some or all of its legal protection status. The following guidelines are provided to promote the proper use of Apollo's marks in commerce. 

  1. Use all Apollo Marks with the appropriate symbols - ®, SM or TM as they are displayed in the Apollo Marks Inventory section of this Web site. The appropriate symbol is usually superscripted, and is placed to the right of the last letter of the mark. Apollo Marks may be distinguished by using other typographic enhancements such as bold or italic type.

    2. Examples of Symbol Placement:
    IPD®       Education that WorksSM      College for Financial Planning®
     

  2. Trademarks are adjectives that describe a noun (i.e., a specific person, place, thing, or service). 

    3. Examples of proper use of the symbol:
    Note that the symbol is not used when the mark is used as a noun.

    University of Phoenix® curriculum materials are available online for all students and faculty.

    University of Phoenix allows students and faculty to retrieve curriculum materials online.
     

  3. Do not use Apollo Marks in the possessive or plural form.
      

  4. Never combine (alter the mark by joining it with another mark) an Apollo Mark with a trademark or service mark of a third party. Combining Apollo's Marks with those of others may confuse consumers as to which company is the source of the product or service.
      

  5. In instances where Apollo may want to co-brand with a third party, a license agreement is necessary. Assistance can be obtained by contacting Apollo Legal Services.
      

  6. Usage of Apollo Marks for sponsorships (i.e. 10K races, clean air campaigns, etc.) should be pre-approved by Apollo Legal Services.
      

  7. Give proper attribution when using Apollo Marks. An attribution notice should be placed in all material used in commerce that includes an Apollo Mark. 

    Sample Attribution notices:
    Flexnet® is a registered service mark of Apollo Group, Inc. in the United States and/or other countries.

    IPD® is a registered trademark of Apollo Group, Inc.

    University of Phoenix® and ALEX® are registered trademarks of Apollo Group, Inc. in the United States and/or other countries.

    University of Phoenix® and UniModuleTM are marks of Apollo Group, Inc. in the United States and/or other countries.

    1. On single page material, the attribution notice should be placed at the bottom of the page, and should be separated by a line break from a copyright notice if one is used.
        

    2. On multi-page material with a copyright page, the attribution notice should be placed on that page.
        

    3. On multi-page material, usually 12 pages or less and without a copyright page, the attribution notice may be placed on the last page or back of the material or as noted below.
        

    4. On multi-page material of more than 12 pages and without a copyright page, the attribution notice must be placed at the base of the first page where the mark is used.
        

    5. All material used in commerce that is published electronically or that may be used in countries outside the United States, and which includes an Apollo Mark, must include the following at the end of the attribution notice:

“…in the United States and/or other countries.”

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