Trademark Usage
Trademark Definitions
Trademark
Guidelines
Apollo Marks Inventory
Domain Names
The following trademark
definitions...
A trademark includes any word, name, symbol, device, or any
combination, used, or intended to be used, in commerce to identify
and distinguish the goods of one manufacturer or seller from goods
manufactured or sold by others, and to indicate the source of the
goods. In short, a trademark is a brand name. Top of Page
A service mark is any word, name, symbol, device, or any
combination, used, or intended to be used, in commerce, to
identify and distinguish the services of one provider from
services provided by others, and to indicate the source of the
services. Top of Page
The letter R within a circle — ® — is a symbol signifying
federal trademark registration. The federal registration symbol is
used once a mark (a trademark or service mark) is actually
registered with the U.S. Patent and Trademark Office. Even though
an application for registration may be pending, a registration
symbol may not be used before a mark has actually become
registered. The registration symbol is typically superscripted to
the right of the last letter of the mark. Top of Page
Trademark and Service Mark symbols usually indicate that a
party claims rights to a mark. These symbols are often used by a
party before a federal registration is issued. There are no
federal regulations governing the use of these symbols or
designations, however, their use may be governed by local, state,
or foreign laws. The TM or SM symbol is typically superscripted to
the right of the last letter of the mark. These marks are commonly
referred to as common law trademarks. Top of Page
Notice identifying the registered owner of a mark. It is
typically found at the bottom of the page on which a mark is used. Top of Page
A non-federally registered mark commonly identified by a TM or
SM symbol. Top of Page
Use of a mark in commerce including use in presentations,
information materials, books, marketing materials, advertisements,
external Web sites, etc.
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